Today I decided to properly test the World App ecosystem — specifically the new wave of “earn” features that are starting to appear inside the app.
Instead of reading about it, I recorded everything and tried it myself.
Nothing groundbreaking here — but that’s not really the point.
Things got more interesting when I opened VidLook.
This app lets you earn $VIDEO tokens just by watching YouTube content.
Here’s how it currently works:
5 $VIDEO per minute for sponsored videos
2 $VIDEO per minute for regular videos
And here’s the key detail:
1000 $VIDEO = 1 Worldcoin (starting June)
This is essentially an early version of an attention economy inside crypto.
Instead of platforms capturing all the value from your time and attention, you’re being directly rewarded for it.
But there’s a big question:
Is this sustainable?
Right now, it feels a lot like subsidized growth — where incentives are used to bootstrap user activity. That’s common in crypto, and sometimes it works… until it doesn’t.
There are two ways to look at this:
1. Bull case:
Worldcoin is building a new internet layer where:
Identity is verified
Attention has value
Users get paid directly
2. Skeptical case:
This is just another incentive loop that fades once rewards dry up.
The truth is probably somewhere in between.
Regardless of where this goes, one thing is clear:
Apps like World App are experimenting with paying users for behavior in a much more direct way than traditional platforms ever have.
That alone makes it worth paying attention to.
Watch the full test here:
Instead of reading about it, I recorded everything and tried it myself.
First Impressions
The experience starts pretty simply. Inside World App, there are lightweight mini-apps like Picture Jam and Color Jam. These feel more like casual mobile games than anything “crypto-native,” but they’re clearly designed to drive engagement.Nothing groundbreaking here — but that’s not really the point.
The Interesting Part: Getting Paid for Attention
Things got more interesting when I opened VidLook.
This app lets you earn $VIDEO tokens just by watching YouTube content.
Here’s how it currently works:
5 $VIDEO per minute for sponsored videos
2 $VIDEO per minute for regular videos
And here’s the key detail:
1000 $VIDEO = 1 Worldcoin (starting June)
What This Means
This is essentially an early version of an attention economy inside crypto.
Instead of platforms capturing all the value from your time and attention, you’re being directly rewarded for it.
But there’s a big question:
Is this sustainable?
Right now, it feels a lot like subsidized growth — where incentives are used to bootstrap user activity. That’s common in crypto, and sometimes it works… until it doesn’t.
My Take
There are two ways to look at this:
1. Bull case:
Worldcoin is building a new internet layer where:
Identity is verified
Attention has value
Users get paid directly
2. Skeptical case:
This is just another incentive loop that fades once rewards dry up.
The truth is probably somewhere in between.
Final Thoughts
Regardless of where this goes, one thing is clear:
Apps like World App are experimenting with paying users for behavior in a much more direct way than traditional platforms ever have.
That alone makes it worth paying attention to.
Watch the full test here: